Professionals
You are not buying a lead. You are competing for a job.
Read the actual posted request — scope, constraints, deadline, budget — before you spend anything. Then bid a complete package, and let it be compared against everyone else’s in the open. No per-lead charge, no unlock fee, no racing three competitors to a phone.
Free tier, no card. Starter is $19.99 a month.
The shared-lead problem
Paying for a lead three other people also bought
That is the deal on lead-generation platforms: money changes hands before anybody knows the job is real, the same enquiry goes to several of you, and from there the only way to stand out is to be cheaper or faster on the phone. It is a bidding war with none of the information that would make bidding worthwhile.
| Buying shared leads | Competing on WhoIPick |
|---|---|
You pay for the enquiry, before anyone knows whether the job is real. | You read the posted job in full — scope, constraints, timeline, budget — and then decide whether it is worth a bid. Reading costs nothing. |
The same enquiry is sold to several pros at once. You are racing them to a phone. | Everyone competing sees the same request, and the homeowner sees every offer side by side. You are not racing to dial first; you are answering the brief better. |
Once four of you are calling the same person, the only levers left are price and speed. | Your offer carries everything you will include at your price. You win by being worth more, not by being cheapest. |
Costs scale with volume. A month of unanswered enquiries still bills. | A flat monthly membership. Bidding on a job costs nothing extra, and a quiet month costs what a busy one costs. |
Placement is opaque, and it usually moves with spend. | Rank on a category leaderboard is earned from completed jobs, rating quality, response speed and win rate. Paid placement exists, is always labelled sponsored, and never reorders earned rank. |
Before you spend a minute
This is what a request looks like when you open it
Not a name and a postcode. The whole brief, written by the person who has to live with the result — and nothing between you and it.
Sell my home in Naperville
3 offers submitted · 148 views · posted by Karen M.
Four-bedroom, two-and-a-half-bath colonial near Cress Creek, about 2,850 square feet on a quarter acre. We are relocating for my wife's job and need to be out by the end of October. The house is in good shape — new roof in 2021, furnace 2019 — but we have thirty years of accumulation in it and the kitchen is dated.
We would like to see what agents will do on commission, but honestly the bigger problem is the move itself. We close on the new place in Charlotte five days before we would have to be out of this one. Tell us what you include, not just what you charge.
- Property type
- Single-family colonial
- Bedrooms / baths
- 4 bed, 2.5 bath
- Square feet
- 2,850
- Lot
- 0.26 acres
- Year built
- 1994
- Expected list price
- $625,000
- Occupied
- Yes — vacating before close
- Must be out by
- October 31, 2026
How you win without being cheapest
The bundle is the whole mechanic
Three agents bid on that listing. Look at what happened to the one who competed purely on rate.
| Who bid | Headline rate | What they charge | Value of what is included | Net cost |
|---|---|---|---|---|
Crosstown Realty Advisors Crosstown Realty Advisors 4.2 out of 5 from 58 reviews 4 things included in the offer Lowest rate | 1.5% | $9,375.00 | $350.00 | $9,025.00 |
Prairie & Oak Realty Group Prairie & Oak Realty Group 4.7 out of 5 from 96 reviews 6 things included in the offer Best value | 2.25% | $14,062.50 | $6,825.00 | $7,237.50 |
Naperville Signature Group Naperville Signature Group 4.9 out of 5 from 214 reviews 11 things included in the offer Most included | 3% | $18,750.00 | $11,000.00 | $7,750.00 |
Net cost is the fee minus the retail value of everything the provider includes. It is the only column that answers the question the seller is actually asking.
Crosstown Realty Advisors quoted the lowest rate on the page and included $350.00 of work. Prairie & Oak Realty Group quoted a higher rate, included $6,825.00, and finished with the lowest net cost of the three. On a lead-gen platform that offer could not have been expressed at all.
This is the part that changes how you sell. You are no longer defending a rate against someone who undercuts it. You are showing a seller what they get for the difference, in numbers, on the same screen as the cheaper offer.
Four levers you have here that you do not have on a lead list
Include what they are actually worried about
The Naperville seller wrote that she closes in Charlotte five days before she has to be out. The offer that put a truck and four movers on move day answered that sentence. The offer that only cut commission did not.
Bring your partner network onto the offer
A line item can be fulfilled by a third party and shown under their name — your stager, your mover, your cleaner. You assemble a package no single-trade competitor can match, and the seeker sees exactly who does what.
Price the bundle, not the line
Retail value on each included item makes the whole offer legible. A bundle worth several thousand dollars against a rate difference of a few tenths of a percent is an argument that wins on arithmetic.
Revise while the window is open
Bidding runs for days. Answer a question, add the thing they asked about, resubmit. Most winning offers are not the first version.
Prairie & Oak Realty Group
2.25% with the staging and the move-out included.
Professional staging — main level and primary bedroom
Retail value $3,600
Six-week rental term, installed before listing photos.
Fulfilled by Fig Tree Staging Co.
Listing media package
Retail value $850
Professional photography, 3D walkthrough and drone exterior.
Fulfilled by Clarity Listing Media
26-foot moving truck on move day
Retail value $450
Full day, fuel included, loading dock ramp and blankets.
Fulfilled by Two Rivers Moving & Storage
Four movers for the day
Retail value $1,400
Eight hours, four-person crew, wrapping and disassembly included.
Fulfilled by Two Rivers Moving & Storage
Move-out deep clean
Retail value $525
2,850 square feet including appliance interiors, after the truck leaves.
Fulfilled by Bright Fox Cleaning
Cancel with seven days’ notice before staging
No separate charge
No fee if you cancel before the staging install date.
Offered, not included
Lawn care while vacant
Priced at $480
Available as an add-on at cost if the house sits empty into the autumn.
Ranking
Rank is earned. Placement is labelled.
Every category has a live ranked list per city, blending completed jobs, rating quality, response speed, win rate, recency and verification. It moves. Free-tier accounts are not listed — leaderboard eligibility is part of a paid membership.
Top listing agents, Chicago metro
- Rank 1No change in rankNaperville Signature Group
Naperville Signature Group
4.9 out of 5 from 214 reviews - Rank 2Down 1 placesLakeview North Partners
Lakeview North Partners
4.8 out of 5 from 147 reviews - Rank 3Down 1 placesPrairie & Oak Realty Group
Prairie & Oak Realty Group
4.7 out of 5 from 96 reviews - Rank 4Down 2 placesGateway Realty Joliet
Gateway Realty Joliet
4.5 out of 5 from 112 reviews - Rank 5Up 3 placesCrosstown Realty Advisors
Crosstown Realty Advisors
4.2 out of 5 from 58 reviews
What it costs you
One listing covers 58 years of membership
The commission on one listing
Prairie & Oak Realty Group on sell my home in naperville
$14,062.50
The membership that let them bid
Starter — A solo agent or a one-truck operator.
$19.99 / month
That is the whole argument for why a listing agent pays for this and a lead-gen subscription is a harder sell: the membership is not competing with the value of a job, it is a rounding error against one. Full tier breakdown on pricing.
Questions professionals ask
Compete on what you can offer, not on what you can shave.
Start on the free tier, bid on real jobs, and upgrade when the ceiling starts to cost you work.
Start bidding