The mechanic
One request. Every qualified provider. Offers you can actually compare.
WhoIPick runs the transaction backwards. Instead of you calling six companies and collecting six numbers that do not line up, you post the job once and they compete for it with complete, bundled offers.
Five steps, and only one of them is yours to do twice
Posting is the work. Everything after it is reading offers that were written to win your job specifically.
You post what you need
Plain description, the constraints that matter, a rough timeline. No account fee, no per-quote charge, no phone number handed to a call centre.
Free for the person who needs the work. Always.
Qualified providers nearby see the real job
Anyone whose category and service radius match can read the whole request before deciding whether to bid. Nobody is pre-selected, and nobody buys the right to compete.
They bid a bundle, not a number
A bid carries a price and everything the provider will include at that price — services, amenities, materials and guarantees, some fulfilled by partners they name.
You compare and negotiate in the open window
Bidding runs for days, not minutes. You can ask questions, and providers can revise an offer while the window is open. Most winning offers are not the first version.
You pick one — or nobody
You are never obliged to award the job. Closing the window without picking costs you nothing and carries no penalty.
A real request, end to end
Karen in Naperville is selling a house and moving to Charlotte
This is the fixture we use in every demo, because it is the case that makes the argument without anyone having to explain it. Follow it from the post to the decision.
Step 1: The request goes up
Sell my home in Naperville
Posted by Karen M. · bidding open for 8 days · 148 views
Four-bedroom, two-and-a-half-bath colonial near Cress Creek, about 2,850 square feet on a quarter acre. We are relocating for my wife's job and need to be out by the end of October. The house is in good shape — new roof in 2021, furnace 2019 — but we have thirty years of accumulation in it and the kitchen is dated.
We would like to see what agents will do on commission, but honestly the bigger problem is the move itself. We close on the new place in Charlotte five days before we would have to be out of this one. Tell us what you include, not just what you charge.
- Property type
- Single-family colonial
- Bedrooms / baths
- 4 bed, 2.5 bath
- Square feet
- 2,850
- Lot
- 0.26 acres
- Year built
- 1994
- Expected list price
- $625,000
- Occupied
- Yes — vacating before close
- Must be out by
- October 31, 2026
Note the last line of her description: tell us what you include, not just what you charge. On a platform where providers can only compete on price, that request is unanswerable.
Step 2: Every qualified agent in range sees it
8
listing agents listed in the Chicago metro
8 days
the bidding window stays open
3
offers submitted on this request
No agent paid to be shown this request and no agent was screened out of it by us. The match is category plus service radius, and the whole description is visible before anyone decides whether to spend their time on a bid.
Step 3: Three agents bid three genuinely different offers
Crosstown Realty Advisors
1.5% flat. We list it, we close it, you keep the difference.
- Their fee
- $9,375.00
- Included
- $350.00
- Net cost
- $9,025.00
MLS listing, yard sign and lockbox
No separate charge
Listed on MRED with syndication to the usual portals within 24 hours.
Listing photography
Retail value $350
25 standard interior and exterior photos, delivered in 48 hours.
Fulfilled by Clarity Listing Media
Transaction management to close
No separate charge
Contract, attorney review coordination, inspection response and closing.
Cancel any time before contract, no fee
No separate charge
No cancellation fee and no marketing reimbursement if you change your mind.
Offered, not included
Professional staging
Priced at $3,600
We can introduce you to a stager and you contract with them directly.
Move-out deep clean
Priced at $525
Available at the cleaner's standard rate. Not part of our fee.
Prairie & Oak Realty Group
2.25% with the staging and the move-out included.
- Their fee
- $14,062.50
- Included
- $6,825.00
- Net cost
- $7,237.50
Professional staging — main level and primary bedroom
Retail value $3,600
Six-week rental term, installed before listing photos.
Fulfilled by Fig Tree Staging Co.
Listing media package
Retail value $850
Professional photography, 3D walkthrough and drone exterior.
Fulfilled by Clarity Listing Media
26-foot moving truck on move day
Retail value $450
Full day, fuel included, loading dock ramp and blankets.
Fulfilled by Two Rivers Moving & Storage
Four movers for the day
Retail value $1,400
Eight hours, four-person crew, wrapping and disassembly included.
Fulfilled by Two Rivers Moving & Storage
Move-out deep clean
Retail value $525
2,850 square feet including appliance interiors, after the truck leaves.
Fulfilled by Bright Fox Cleaning
Cancel with seven days’ notice before staging
No separate charge
No fee if you cancel before the staging install date.
Offered, not included
Lawn care while vacant
Priced at $480
Available as an add-on at cost if the house sits empty into the autumn.
Naperville Signature Group
3.00% and we handle the entire move, both ends, including the empty months.
- Their fee
- $18,750.00
- Included
- $11,000.00
- Net cost
- $7,750.00
Pre-listing inspection
Retail value $475
Full inspection before we go live so nothing appears for the first time in attorney review.
Fulfilled by Cardinal Home Inspection
Junk removal, one full truckload
Retail value $395
Donation run for anything usable, disposal for the rest.
Fulfilled by Haul It Hoffman
Storage unit, 10x15, three months
Retail value $585
Climate-controlled in Bolingbrook so you can pack early without the house looking packed.
Fulfilled by Prairie State Storage
Professional staging — whole home
Retail value $5,200
Eight-week rental term covering main level, primary and two secondary bedrooms.
Fulfilled by Fig Tree Staging Co.
Listing media package
Retail value $850
Photography, 3D walkthrough, drone exterior and a measured floor plan.
Fulfilled by Clarity Listing Media
26-foot moving truck on move day
Retail value $450
Full day, fuel included.
Fulfilled by Two Rivers Moving & Storage
Four movers for the day
Retail value $1,400
Eight hours, four-person crew, wrapping and disassembly included.
Fulfilled by Two Rivers Moving & Storage
Move-out deep clean
Retail value $525
2,850 square feet including appliance interiors and interior windows.
Fulfilled by Bright Fox Cleaning
Lawn care while the house is vacant
Retail value $480
Biweekly mowing and edging until closing, up to three months.
Fulfilled by Oakline Property Care
Snow removal from the driveway and walks
Retail value $640
Every event over two inches from November until closing. A plowed driveway shows; an unplowed one does not.
Fulfilled by Oakline Property Care
Cancel any time before we go live, no fee
No separate charge
After the listing is live, you reimburse third-party costs already incurred.
Step 4: The offers line up, and the ranking inverts
| Who bid | Headline rate | What they charge | Value of what is included | Net cost |
|---|---|---|---|---|
Crosstown Realty Advisors Crosstown Realty Advisors 4.2 out of 5 from 58 reviews 4 things included in the offer Lowest rate | 1.5% | $9,375.00 | $350.00 | $9,025.00 |
Prairie & Oak Realty Group Prairie & Oak Realty Group 4.7 out of 5 from 96 reviews 6 things included in the offer Best value | 2.25% | $14,062.50 | $6,825.00 | $7,237.50 |
Naperville Signature Group Naperville Signature Group 4.9 out of 5 from 214 reviews 11 things included in the offer Most included | 3% | $18,750.00 | $11,000.00 | $7,750.00 |
Net cost is the fee minus the retail value of everything the provider includes. It is the only column that answers the question the seller is actually asking.
On a $625,000 sale, Crosstown Realty Advisors charges the least and delivers the least: $350.00 of included work against $6,825.00 from Prairie & Oak Realty Group. Once you count what Karen would otherwise buy herself, the cheapest rate on the page costs her $1,787.50 more.
Naperville Signature Group quotes the highest rate of the three and still lands within a few hundred dollars of the best net cost, with 11 things included and the whole move handled. That is a real choice between two good offers — which is what a marketplace is supposed to produce and what a single-number quote never can.
Step 5: The window stays open, and offers improve inside it
Offers get revised, not replaced
2 of the 3 offers on this request have already been revised.
Prairie & Oak Realty Group added the move-out deep clean after Karen asked what happens between the Charlotte closing and the Naperville move-out. That is 2 revisions to the same offer, and it is why the window is days long rather than a race to respond first.
Then somebody gets picked
Two-bedroom move, Evanston to Skokie — awarded
Priyanka’s move drew a flat $1,320 from Lakefront Movers against an hourly estimate from a competitor. She took the flat bid on a third-floor walk-up, where an hourly clock runs on the stairs. Both parties mark the job complete, and only then can either review the other.
What a provider can put inside an offer
Five kinds of line item, each with a stated retail value, so the included column means something rather than being a list of adjectives.
- Services
- Work the provider performs themselves: the listing, the installation, the clean.
- Amenities
- Work attached to the offer to make it win — staging, a truck and crew on move day, lawn care while the house is empty.
- Materials
- Physical goods included rather than billed later: ice melt for the season, wardrobe boxes, a named allowance for countertops.
- Guarantees
- Commitments with a cost if broken: cancel without a fee before a stated date, cleared within six hours or the event is free, a written workmanship warranty.
- Credits
- Money off a future stage of the same job, priced and disclosed like everything else.
Where the premium bundle actually comes from
Ten of the 11 items in Naperville Signature Group’s offer are delivered by named partners — a stager, a moving company, a cleaner, a property maintenance crew. That is how providers really assemble a package, so the data model shows it rather than hiding it.
Pre-listing inspection
Retail value $475
Full inspection before we go live so nothing appears for the first time in attorney review.
Fulfilled by Cardinal Home Inspection
Junk removal, one full truckload
Retail value $395
Donation run for anything usable, disposal for the rest.
Fulfilled by Haul It Hoffman
Storage unit, 10x15, three months
Retail value $585
Climate-controlled in Bolingbrook so you can pack early without the house looking packed.
Fulfilled by Prairie State Storage
Professional staging — whole home
Retail value $5,200
Eight-week rental term covering main level, primary and two secondary bedrooms.
Fulfilled by Fig Tree Staging Co.
Listing media package
Retail value $850
Photography, 3D walkthrough, drone exterior and a measured floor plan.
Fulfilled by Clarity Listing Media
26-foot moving truck on move day
Retail value $450
Full day, fuel included.
Fulfilled by Two Rivers Moving & Storage
Four movers for the day
Retail value $1,400
Eight hours, four-person crew, wrapping and disassembly included.
Fulfilled by Two Rivers Moving & Storage
Move-out deep clean
Retail value $525
2,850 square feet including appliance interiors and interior windows.
Fulfilled by Bright Fox Cleaning
Lawn care while the house is vacant
Retail value $480
Biweekly mowing and edging until closing, up to three months.
Fulfilled by Oakline Property Care
Snow removal from the driveway and walks
Retail value $640
Every event over two inches from November until closing. A plowed driveway shows; an unplowed one does not.
Fulfilled by Oakline Property Care
Cancel any time before we go live, no fee
No separate charge
After the listing is live, you reimburse third-party costs already incurred.
What this is not
Not a lead broker
Nobody buys your contact details and calls you. Providers see the job and answer it in public, and you decide who you talk to.
Not a shortlist we picked
We do not assign three or four pre-selected companies. Any provider whose category and radius match can compete, and rank on our leaderboards is earned, never sold.
Not a price race
Underbidding is one strategy and it is often the losing one. A provider wins here by being worth more, and the comparison is built to show that.
Questions
Post what you need. Let them compete for you.
Free for the person who needs the work. Free tier for the people who do it.